https://www.austinharber.com/blog daily 0.75 2024-08-20 https://www.austinharber.com/blog/blog-post-title-one-jc33b monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/61e2aa40-5c30-47cf-b715-4ee1d6b271f5/1720580003084.png Blog - Writers vs. AI: The Current State of AI in Content Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/6c3d8e31-ccf1-46ff-9ddb-284d8a7c1400/1720580420316.png Blog - Writers vs. AI: The Current State of AI in Content Marketing - What is happening here? Why is generative AI fostering demand for humans? If you have ever used generative AI for a writing project, you probably already know the answer. ChatGPT only gets you so far. https://www.austinharber.com/blog/blog-post-title-two-5l98a monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/235e4828-8541-4f0d-9d31-bafbaa2664bf/1713582573549.jpeg Blog - The Q-Tip Paradox: Why do we Put These Things into our Ears? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/863ede18-cc2d-40be-84f3-c52b85ec8f8b/1713582064076.jpeg Blog - The Q-Tip Paradox: Why do we Put These Things into our Ears? - The mid-century version of Q-tip boxes listed “adult ear care” as one of the main uses. Today, that message is replaced with the warning, “Do not insert inside the ear canal.” This 1956 Life Magazine advertisement is one of the first to depict “adult ear care.” https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/cb225403-420d-4cd2-8a76-5e73b22926e6/1713581910200.jpeg Blog - The Q-Tip Paradox: Why do we Put These Things into our Ears? - Ear cleaning was a key element of the Q-tips company’s original marketing strategy. However, in the 1950s, the company broadened its product’s usage. “Imagine… stealing Q-TIPS from a baby,” reads the magazine advertisement shown in Figure 2. The advertisement depicts family members using said Q-tips. Mom cleans her daughter’s boo-boos with Q-tips. The brother cleans the hard-to-reach mechanisms of his cash register. Oh! And Dad uses Q-tips to get water out from his ears after a swim! This is one of the earliest Q-tip advertisements: a newspaper advertisement from 1945. https://www.austinharber.com/blog/blog-post-title-three-e8jh9 monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/e845da52-3288-4b26-a127-43aa44333935/1712585162738.jpeg Blog - The Recent History of Brochures and What We Can Learn about Making Better Brochures Today - Figure 1 above is largely credited as the first automobile advertisement. It’s essentially a carriage with a TWO-horsepower steam engine and a top speed of EIGHT miles per hour. The intended audience for this contraption was the wealthy upper class. They didn’t need a new mode of transportation (they already had horses and carriages for that). They wanted a novel luxury item for leisurely strolls and to brag to their neighbors. In 1890, this moto-cycle cost $500, which is equivalent to $17,000 today! Figure 1 premiered as an early magazine advertisement, which would eventually grow into print marketing. https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/67036d98-ea81-488c-a16f-b2d653b8be3d/1712585487780.jpeg Blog - The Recent History of Brochures and What We Can Learn about Making Better Brochures Today - Figure 3 (the text is too small to read, but don't worry, I quote it below.) Figure 3 is a brochure for one of the first electronic computers: the UNIVAC System. It only had 20 bits of memory (don’t quote me on that; it’s an estimate) and took up an entire room. But hey! It could automate some industrial processes, which was huge for many manufacturers. https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/1821488b-f16d-4f75-9612-5a03f6cc02ea/1712585847964.jpeg Blog - The Recent History of Brochures and What We Can Learn about Making Better Brochures Today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/b4027726-cd44-4646-ad38-d72149a5838a/1712585230422.jpeg Blog - The Recent History of Brochures and What We Can Learn about Making Better Brochures Today - Figure 2 “Your new Home Deserves the Finest Plumbing System Available… and that Means Streamline’s Copper Pipes and Fittings.” https://www.austinharber.com/blog/blog-post-title-four-x5llw monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/287efd73-d7ed-47b4-a5b6-5e61a1416981/1709783587301.jpeg Blog - The Oldest Brochure? 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monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/d50ad153-f8ee-48b0-bf48-e7b0a069e796/1699556836147.jpeg Blog - AI-Human Teaming in the Finance Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.austinharber.com/blog/bo7olkbtnkymj4ps830w1jp5e2q1qq monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/924355d9-e9ee-4b62-ab73-5f80c55a0184/1698721715992.jpeg Blog - Facts that keep me up at night. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.austinharber.com/blog/a3hcdw3x947qdhq1fb4m8fex55hh07 monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/ea5e6026-2865-443f-a99c-eb213a2bf9f2/1697512711511.png Blog - I'm More Than a Robot... or Am I? - Make it stand out Whatever it is, the way you tell your story online can make all the 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month as a business writer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.austinharber.com/blog/the-time-taco-bell-tried-to-catch-a-falling-satellite monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/17695606-ecbe-4fb6-95d3-1012abbbc3b5/1694531197124.png Blog - The time Taco Bell tried to catch a falling satellite. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.austinharber.com/blog/why-buckleys-bad-taste-campaign-worked monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/66b114817e3f57534b91807a/42fc93ee-1cce-463a-a068-870cc573361b/1694138535990.png Blog - Why Buckley's Bad Taste Campaign worked - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.austinharber.com/blog/origins-of-bad-words-part-1 monthly 0.5 2024-08-19 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