Customer Success Story
Content that Supports your Sales
Overview: Northern Virginia is one of the most competitive housing markets in the country. If you’re going to make it here, you’re going to need content that supports you.
Stuart Pollard is a real estate agent with Pearson Smith Realty. He’s been helping families secure homes in this incredibly challenging market for almost a decade. But he doesn’t do it alone.
The Problem: To stay top of mind you need to create multiple touchpoints, but without devaluing your brand.
Realtors have to stay top of mind, and Stuart proudly puts in the hours to make himself known in his community. But the content his vendor supplied him with… Well… He didn’t want to share it because it might cheapen his brand.
It was just way too generic. It wasn’t relevant to his region or his customer base. The content didn’t add value. Instead, it covered topics like “Top 5 things to bring on vacation.” How does that help families trying to move in a tricky market?
Stuart wasn’t going to settle for cookie-cutter content. He wanted something professional, relevant, and actually helpful. So he collaborated with Austin Harber.
The Solution: Stuart now has content that supports him.
A realtor’s brand is all about their authentic personality. Austin worked with Stuart to capture his voice so all of his newsletter feels like an honest conversation with your realtor. Together, they cover topics much more relevant to Stuart’s audience.
“When Austin started to produce materials for me I really started to feel a sense of support… Each month he produces newsletters, cover letters, and designs my other promotional material so effectively that I wonder how I managed without his services in the years prior… I now have the confidence that my newsletter will arrive on time and be ready to go out. I don’t need to follow-up or call for him to get it done. And I’m confident it will be good quality.”
The Results: “I’m definitely busier now because I’m at top of mind.”
“You can’t always pinpoint which touchpoint sparked a referral. But you can tell with Austin’s newsletters. I just got a listing for this Friday from someone who said they just received my newsletter.”